Financial management: concepts and applications

Finance is one of the key drivers of a firm's activities, and a critical component to understanding business in general.Financial Management: Concepts and Applicationsis designed to help readers with no prior knowledge grasp the applications and relevance of finance. Author Stephen Foerster reveals the practical side of finance, rather than just its theoretical concepts, and shows how finance intersects with many other areas of business.
KEY TOPICS:
Overview of Financial Management; Sizing Up a Business: A Non-Financial Perspective; Understanding Financial Statements; Measuring Financial Performance; Managing Day-To-Day Cash Flow; Projecting Financial Requirements and Managing Growth; Time Value of Money Basics and Applications; Making Investment Decisions; Overview of Capital Markets: Long-Term Financing Instruments; Assessing the Cost of Capital: What Investors Require; Understanding Financing and Payout Decisions; Designing an Optimal Capital Structure; Measuring and Creating Value; Comprehensive Case Study: Wal-Mart Stores, Inc.
MARKET:
Non-financial executives and managers, as well as aspiring managers who want to be in a position to better communicate with financial managers, accountants, and controllers.